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A DIFFERENT CONCEPT OF LUXURY

Antonia Sautter

29 March 2017

min. read

Sometimes I think it would be amazing if fashion and luxury creations in Venice and worldwide, went back to representing real beauty, in Venice and worldwide; that then they would rediscover their real soul and free themselves from commercialism.

I had this thought a few days ago, whilst working in my tailor shop, I was thinking about how difficult it is nowadays to find somebody that can embroider a piece of fabric. Where are all the Italian artisans now? The ones whose excellence made our country great with their style of working?

I think the answer can be found in what our idea of fashion is, and now it is of a product destined merely for the marketplace and has lost those values that made it an art-form. If fashion is considered a business, then of course it will only succeed with mass production.

What goes beyond the numbers and fills my heart is another interpretation. In my opinion, beauty has to be combined with the concept of uniqueness. The uniqueness of a person who wears a piece of clothing or an accessory tailored for them, an item which both represents and enhances them without betraying their personality or forces them into a uniform, breaking the vulgar chains of homologation.

That’s why I have always tried to offer anyone entering my boutique a piece of clothing that nobody else is going to wear, something that is not off the rack, but tailored by me for the individual in order to reflect their personality so that it can be seen by themselves and the world.

I think that my work consists in, starting from a precious fabric such as velvet, designing a pair of shoes, a jacket or a dress, offering my experience and the skills of my team in order to create something unique, which goes beyond fashion as we currently know it and embodies the real essence of luxury: freedom and awareness

Find out more about my luxury creations!

 

Mr Ms/Mrs